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‘Coty Protopia’ Is Beauty Brand’s New Approach Fusing Art, Science and Sustainability

Unveiled this weekend with the launch of Orveda OmniPotent Concentrate Serum and new Infiniment Coty Paris Fragrance project.

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By: Christine Esposito

Editor-in-Chief

Coty has unveiled “Coty Protopia”—its new approach to power beauty through cutting-edge innovation and science, which the beauty giant says is underpinned by a commitment to sustainability and new art. The company says this new direction begins with introduction of a new serum from its ultra-premium Orveda brand and the unveiling of Infiniment Coty Paris, which Coty is calling its “most ambitious fragrance project to date.” “At Coty, we firmly believe that no one can control or...

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